An undercover marketing can be used as an individual way of promotion, as well as together with other instruments of advertisement, PR and viral marketing.
A target audience include active Internet users – young socially minded people, interested in getting information.
We create users (virtuals) in special portals to communicate by them with other users and earn high ratings. After this we start to carefully promote our product and to inform other users about it in the form of advice and recommendations.
Together with this, reviews can be published on special portals and negative information, directed against the company, can be smoothed.
People do not perceive such way of promotion as an advertisement, which leads to a high confidence rate to the product.